Next Reality Features
News: Mirage World Sticks Ephemeral Memes in Real World Locales via iPhone (Without ARKit)
Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
News: Microsoft Brings Outlook to the HoloLens, Rounding Out the Office Suite
One of the more surprising omissions from the HoloLens' original app selection was email. You could write a word document or make a spreadsheet but only email through the browser. While not a major encumbrance, Microsoft's addition of Outlook makes the whole office experience feel complete.
News: Devilish Lil Nas X AR Experience Debuts on Jadu App
Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card? In a story that's stranger than fiction, the "Old Town Road" rapper has ruffled some feathers with the video for his new single, "MONTERO (Call Me By Your Name)" filled with demonic imagery usually reserved for death metal bands.
News: Amazon Sumerian Gains Support for Physically-Based Rendering & Product Templates
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
Market Reality: Techstars Seeks Startups for Accelerator Program
Outside of early military applications, augmented reality is a relatively new technology. It stands to reason that the next company to make a splash in AR would be a startup, and Techstars wants to help.
Apple AR: Get in the Halloween Spirit with These Spooky ARKit Apps for iPhone
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
News: Terracotta Warriors Receive Augmented Reality Treatment from the Franklin Institute
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia.
News: Lenovo's Star Wars — Jedi Challenges Now Lets You Battle Other Lightsaber Users in Augmented Reality
On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles.
Apple AR: Patents Reveal See-Through iPhones & Macbooks May Be Part of Apple's AR Future
Based on newly surfaced information, transparent smartphones like those teased in Iron Man 2 and those hand-tracking monitors made famous in Minority Report may eventually end up being "designed by Apple in California."
News: Apple Augmented Reality Wearable & iPad Pro with Rear Depth Sensor Arriving First Half of 2020, Report Says
Augmented reality enthusiasts who expected an AR hardware unveiling at Apple's annual iPhone launch event might not have to wait much longer.
Apple AR: Army of Robots Enlists ARKit for First-Person Shooter
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
News: Wikitude & Lenovo Converge for Augmented Reality Cloud Platform
Lenovo has partnered with Wikitude to develop a cloud-based platform for delivering industrial-focused augmented reality content, the companies announced at the Augmented World Expo today in Santa Clara, California.
News: Soldiers Could Soon Use HoloLens to Plan Missions Using Interactive 3D Maps & Models
Just like in the Spy Kids 3D movie, US soldiers may soon upgrade their mission planning from 2D to 3D. Welcome to the wonderful world of augmented reality, US Army.
News: You're About to See More AR Ads in Your Mobile Browser, Thanks to Vertebrae
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
News: After Nearly a Decade of AWE, Founder Ori Inbar Unpacks the Past, Present, & Future of Augmented Reality
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
News: Apple's Latest Patent Generates AR Content from Real World Images
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
Apple AR: Play Beer Pong Anytime with Augmented Reality Game
Beer pong is a classic game created by college kids to drink and have a good time. However, the process of setting it up is messy and takes a while. Luckily, a demo has introduced an app coming soon where you can play an augmented reality version of beer pong using Apple's ARKit.
News: Warner Bros. & Niantic Release Trailer for Harry Potter Wizards Unite, but Delay Launch Until 2019
It looks like the Harry Potter version of Pokémon GO won't appear in 2018 after all, as the company has decided pushed the game's release to 2019.
News: Visualix AR Cloud Platform Looks to Give Enterprises the Ability to Virtually Map Their Facilities
A new augmented reality cloud platform from German startup Visualix is working to give enterprises the capability to scan their own warehouses, factories, and stores and create maps for augmented reality navigation.
Concept: HoloLens App 'Future Boy' Turns a Painting into an Interactive 3D Game
The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Boy.
How To: Google Is Now Accepting Applications for Adventurous Glass Explorers: What Would You Do If You Had Glass?
Google Glass, the augmented reality head-mounted display, has sent ripples through the technology world ever since its inception in 2012—even warranting Time Magazine to recognize it as one of the "Best Inventions of the Year 2012". Today, Google announced that it’s now opening up an exclusive opportunity to become a Glass Explorer. What this entails is that if you're chosen to be a Glass Explorer, you'll have the opportunity to purchase one Glass device, long before it becomes available to t...
News: Cisco & Accenture Lead $17.2 Million Investment Round in Upskill's Enterprise AR Suite
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
May the Fourth Be with You: How Big of a Role Will AR Play at Star Wars Land?
Disney Parks are hard at work bringing the technology from a long time ago in a land far away to life for the opening of Star Wars Land parks in Anaheim and Orlando in 2019.
News: Tencent Deepens Its AR Investment Portfolio with $50 Million in Funding for Ultraleap
Over the past decade, China tech giant Tencent has invested in several companies with varying roles in the augmented reality industry.
Video: Space & Sound Used to Help Visually Impaired Navigate with the HoloLens
We live in a marvelous age, a time where technology is driving us forward as a species at a rapid pace, and tech-driven miracles are becoming more and more commonplace. While the human race may not be focused on building the largest wonders of the world, as it once was in history, the current order of wonders are much smaller in scale—even internal.
News: Mojo Vision Debuts Microscopic Display for Augmented Reality Wearables
After raising more $100 million in funding from some of the tech world's biggest names, Mojo Vision is finally ready to show the world the building block of its "invisible computing" platform.
News: Lyft Looks to Augmented Reality to Improve the Passenger Pickup Process with New Patent Application
An augmented reality system developed by Lyft might make it less awkward for drivers to figure out who they are supposed to pick up.
Exclusive: Layar Founders Hope to Buy Back Company in Blippar Asset Sale
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
News: The Hype for Apple Smartglasses Reaches Fevered Pitch with Latest Production Reports
Rumors of Apple developing smartglasses have persisted as prophecy since 2016, but the arrival of what many herald as the savior of augmented reality have eluded even Nostradamus himself.
News: Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother's Day
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
News: Magic Leap Care Center Reveals New Details About Magic Leap One Usage, Sales Practices, & Who Gets to Use It
Now that the Magic Leap One is officially out in the wild, users are already beginning to find out exactly how it works and what it might be useful for in the augmented reality space. But there are still other, more unique questions that remain unanswered.
News: Pro Sports Teams Are Turning to Tomorrow's Reality Tech for Better Player Development
Although professional sports has been no stranger to emerging technology, it still seems hard to think about how a football player might benefit from strapping on a VR headset. While it won't do much in an actual game, many athletes can improve by using virtual reality as a training tool.
News: Former Googlers Raise $8 Million Funding to Reinvent Remote Collaboration Through Magic Leap & HoloLens
Last week, Twilio showed off how avatar-based chat communications will work on the Magic Leap One, and now a new startup has unveiled yet another way that augmented reality telepresence and remote collaboration can take place on the device.
News: Magic Leap Job Posting Reveals Grand Plan to Tackle Brick & Mortar Retail
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
AWE 2017: Rounding Up All the News from the Augmented World Expo
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
News: Snapchat Adds Sound Recognition to Its Augmented Reality Arsenal
As Facebook, Apple, Samsung, and others offer augmented reality selfie effects and content that challenge its platform, Snapchat has continued to innovate with its augmented reality capabilities.
News: Zappar's ZapWorks Promises to Give Anyone the Power to Create Complex AR Experiences Without Coding Experience
Another entrant into the do-it-yourself AR content creation market has emerged, as Zappar has updated its ZapWorks Studio software to include features for development newbies.
News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
News: Blippar Brings Facial Recognition AR Profiles to Mobile App
Mobile augmented reality developer Blippar has updated its mobile app for iOS and Android with an augmented reality face profiles feature based on the company's real-time facial recognition engine.
News: This Guy Playing IRL Super Mario in Central Park Is One of the Coolest & Most Fun Demos of What MR Can Do
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.