Next Reality Features

News: Clay VR Has Gesture Recognition Using Just Your iPhone

If you don't know Clay, you're probably going to want to. According to their website, Clay VR's goal was to not only expose users to the world of AR/VR, but fully immerse them in it. Clay does this by allowing users to feel like they were touching the objects in virtual worlds in order to make the virtual worlds feel more natural and real.

News: Occipital's Structure Core Sensor Promises to Give Any Device the Spatial Mapping Powers of a HoloLens

Occipital's initial augmented reality module, the Structure Sensor, gave iPhones and iPads the depth-sensing abilities of the HoloLens. Now, the company's latest product promises to do the same for Android devices, as well as augmented reality and virtual reality headsets and other devices.

News: Golfshot Mobile App Chips in AR Mode for Measuring Shots on the Course

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.

News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

News: AT&T Expands Partnership with Magic Leap to Focus on Enterprise AR, Promises Nationwide 5G by 2020

With CES in full swing, it seemed like Magic Leap would have little to announce at the major tech event, but it turns out that one of its partners has weighed in with a rather substantial update regarding the company.

News: Coachella Partnered with Camera IQ to Alter Your Festival Experience with Hidden AR Easter Egg Hunts & More

Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.

News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App

It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.

News: Virtual Reality Will Change How We Experience Music

Virtual reality, along with its siblings, has the opportunity to profoundly change the way we interact with all things digital. As a visual medium, we often don't think about the impact on audio, but it plays a significant role nevertheless. When it comes to music—and music videos—the possibilities are enormous.

News: Mapbox Unrolls Magic Maps Developer Tool for Magic Leap

Less than 20 days after the launch of Magic Leap One, Mapbox has jumped at the chance to provide its map services to Magic Leap developers through its Maps SDK for Unity.

News: Aircraft Explorer on the HoloLens Takes You Inside a 3D Model Airplane

Sure, sites like SeatGuru can show you which seats are the best—but in a 2D graphical form that doesn't really show you what the plane actually looks like inside and out. Aircraft Explorer contains 3D models you can peer inside of to check out what the next plane you catch will actually look like.

News: Universal Pictures Uses Sound to Trigger Augmented Reality Horror Experience for 'Candyman' Movie

The practice of using sound to trigger augmented reality interactions hasn't been widely used, but a new experience is so impressive that it could kick off more use of the dynamic.

News: This One Chart Lays Out All the AR Companies You NEED to Know About

Super Ventures has published "The AR Landscape," a chart encompassing the major players and startups that are shaping augmented reality. Launched in February as the first incubator and fund focused on augmented reality, Super Ventures outlines companies working augmented reality applications, tools, devices, input/output methods, and components. The AR Landscape lists 312 companies, representing $12.1 billion in funding and $69.6 billion valuation. It runs the gamut from startups and innovato...

News: This Is How Big Business, Cities & Native American Tribes Are Leveraging the Power of AR via DAQRI Headsets

While the mainstream consumer market waits for cool augmented glasses to arrive from Magic Leap, or maybe even Snap Inc. (Spectacles 2.0??), AR headset maker DAQRI and its business customers are finding new, money-saving and time-saving use cases for the technology today.

News: Microsoft Wins $21 Billion Contract to Produce Military-Grade HoloLens for US Army

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft.

News: Arvizio Aims for Enterprises with Collaboration Tools for HoloLens

Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.

News: DigiLens Previews Smartglasses with Its Waveguide Displays in New Video on Design & Manufacturing Approach

Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.

News: Snap Finally Enters AR Smartglasses Territory with Spectacles 3

After teasing what smartglasses powered by Snapchat might look like with two product cycles of camera glasses, Snap has now added augmented reality capabilities to its third take on Spectacles.

News: Google Expands Preview of Maps AR Navigation to Pixel Phones

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.

News: This AR Toothbrush App Turns Learning Good Dental Hygiene Habits into a Game for Kids

Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.

News: Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

News: Nickelodeon Injects Broadcast AR Fun into Saints vs. Bears NFL Playoff Game

I must admit, upon learning that the NFL was broadcasting the contest between the New Orleans Saints and Chicago Bears on CBS, Amazon Prime Video, and Nickelodeon, the latter was the only option I wanted, purely for the novelty of the experience.

News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.

News: If You've Ever Wanted X-Ray Vision, Check Out This Combination of Augmented Reality & Ultrasound

Seeing your baby for the first time via ultrasound is an exciting moment for new parents, but a new augmented reality twist on the experience could make the experience even more powerful.

News: Storing & Transporting Magic Leap One Safely Works with This Affordable VR Case

In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.

News: Jeri Ellsworth's Tilt Five Teases Forthcoming Augmented Reality Twist on Board Gaming

While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?

News: Nickelodeon Producing Animated Series 'Meet the Voxels' for AR & VR

Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.

News: Nissan Launches 3D Car Experience on the Streets of London

The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.

News: New Pokémon GO Augmented Reality Photo Feature Lets You Strike a Pose with Pikachu

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: ESPN, Fox Sports, & NBA's Clippers & Mavericks Draw Up Augmented Reality Plays to Win Over Fans

Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.

Brief Reality: Blippar Transforms into Shazam for Cars

Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.

News: Magic Leap Expands Multiplayer Support & Adds Hand Mesh Tracking in Latest Lumin OS Update

While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK.

News: Facebook's New Messenger Kids Aims to Lock in Young AR Users, Give Parents More Control

Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.

News: The Future of Augmented Reality & 5G — Wireless Marketing for AR Is Right Message Aimed at Wrong Audience

Anyone who has been within a block of any wireless brick and mortar store or tech conference in the last couple of years has no doubt seen banners, posters, and videos promoting 5G high-speed wireless services on the way.

News: Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search

Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.

News: Magic Leap & AT&T Team Up to Bring Fans 'Fantastic Beasts' AR Movie Experience in Chicago

Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.

News: Vuzix Blade Smartglasses Will Tell if Weather Outside Is Frightful with AccuWeather App

A year after making a splash at the annual Consumer Electronics Show in Las Vegas with Amazon Alexa integration, smartglasses maker Vuzix is bringing a notable weather app to its Blade smartglasses for the 2019 edition of the conference.

News: Magic Leap Announces L.E.A.P. Conference Dates in Los Angeles for First Developer & Partner Event

Magic Leap has been promising to launch a developer conference for years, and now the company is finally making good on that promise. On Wednesday, Magic Leap sent out the official announcement for its first L.E.A.P. conference, which will be held in Los Angeles in October.

NR30: 2019's Up & Coming AR Founders You Need to Know

The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.

News: Unity 5.6 Just Released with New Features for Game Developers

Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang.