Marketing
News: Samsung Sends Family Guy into Augmented Reality to Showcase Connected Home Products
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags
As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.
News: Lionsgate & Pepsi Launch Snapchat Augmented Reality Experiences to Promote NBA Star-Packed 'Uncle Drew'
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: 7-Eleven Joins Forces with 'Deadpool 2' for Augmented Reality App & In-Store Experience
With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.
News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
News: Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom
Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."
News: 'The Purge' Invades Your Safe Home via Mobile AR App
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
News: Warner Bros. Conjures 'The Nun' Snapchat AR Lens to Scare Up Ticket Sales
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
News: Bareburger's Recipe for Future Menus Includes a Heaping Portion of Augmented Reality via Snapchat
Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is preparing some rather interesting limited AR interactions.
News: Microsoft Enlists Rapper/Actor Common to Push Its HoloLens Future During NBA All-Star Weekend
The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and meetups. But this weekend, during the annual NBA All-Star festivities, we got a look at how Microsoft may be planning to market the device if it ever goes truly mainstream.
News: Doritos & Mountain Dew Remix Their Super Bowl Songs of Fire & Ice on Snapchat
After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.
News: 'The Walking Dead' Mixes Augmented Reality & Wine to Keep You Alive Between Episodes
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
News: Apple's First Augmented Reality Commercial Is Short but Powerful
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
News: Kay Jewelers Adds Some Bling to Snapchat via Try-on Lens
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.