News: Nintendo Crafts AR Content for Animal Crossing: Pocket Camp
The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.
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News: Augmented Reality Apps Account for Over Half of the Top 10 Most Downloaded Apps of 2019, Report Says
If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.
News: Niantic Offers $1 Million in Rewards for Games Built on Its Real World Platform
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
News: Father.IO Uses Your Smartphone to Turn the World into a Giant Augmented Reality Laser Tag Arena
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Market Reality: Lenovo's Star Wars AR Headset vs. iPhone X Launch Day, Niantic Acquires Evertoon & More
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
Apple ARKit: ePlay Lines Up to Tackle Fantasy Sports with ARKit
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
News: Battlefield AR Game 'Recoil' Takes Tag to a Whole New Level
The new battlefield AR game announced by Skyrocket Toys today is similar to the childhood game "Tag", except the stakes are much, much higher.
NR30: Next Reality's 30 People to Watch in Augmented Reality for 2020
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
News: Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
News: Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer
Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.
News: The Mummy Unwraps Augmented Reality Scavenger Hunt
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
News: Amusement Park Pits Guests Against Each Other in Augmented Reality Warfare
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
News: Get Ready to Play Fantasy Card Games in Mixed Reality
Card games like Magic: The Gathering, Pokémon, and the like have offered engaging fantasy worlds for players—but not without significant help from their imaginations. Video games and cartoons may have helped build these worlds, but mixed reality finally offers an opportunity to make the player's imagination real.
Market Reality: Hello Kitty Comes to AR, Epic Games Negotiates with Nreal, & Magic Leap Weathers Exec Turnover
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
NR30: Next Reality's 30 People to Watch in Augmented Reality for 2019
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Market Reality: Magic Leap Sues Nreal, Airbus Sells HoloLens Apps, & Harry Potter Takes on AR Gaming
The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and platforms from this category, from the top contenders to the underdogs with unique features.
News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
News: We Are TV Aims to Gamify Your TV Shows with AR
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
Market Reality: Apple & Facebook Spill AR Details, Niantic's AR Transformers, Looking Glass Unboxed, & Snap's Viral Lens
The makers of arguably the two most important mobile AR apps, Niantic and Snap, both had good news this week, with the former preparing to replicate its success with Pokémon GO for another franchise and the latter notching another popular augmented reality Lens for Snapchat.
Market Reality: Microsoft Reveals More Mesh Details, Nintendo Taps Niantic for AR Games & Ricoh Prepares 3D Display
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
News: New Wallace & Gromit Game Amps Up Job Simulations with AR Interactivity
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
News: Niantic Begins Accepting Nominations for PokéStops in Pokémon GO
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
News: Apple's ARKit 2.0 Could Make These 10 Mobile AR Apps Even Better
With the announcement of ARKit 2.0 at WWDC 2018, Apple is bringing some powerful new capabilities to mobile augmented reality apps this fall.
News: The 50 Best Augmented Reality Apps for iPhone, iPad & Android Devices
Contrary to popular belief, augmented reality apps have been available for a while now. I remember using the Layar app (still available for iOS and Android) to explore nearby businesses and landmarks with varying success via an early-generation Android handset.
News: New Yu-Gi-Oh! AR Game Lets You Fight Monsters & Duel with Friends
You know the drill. It's time to d-d-d-duel! This time you're a part of the Shadow Games in a way you've never been before, thanks to Micorsoft's HoloLens.
News: Augmented Reality Treasure Hunt Allows You to 'Snatch' Up Free Beer
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
News: Motive.io Opens Early Access to Location-Based AR Development Tool
About a year ago, a certain watershed mobile augmented reality game based on a familiar video game franchise was released into the wild. Today, a number of imitators and emulators have introduced their own location-based games with hopes of similar success.
Brief Reality: New Game Underverse Takes a Stab at the Pokémon GO Gaming Model
This week, augmented reality spawns in the world of online role-playing games with a soft launch down under from an indie game developer. Meanwhile, in Asia, another startup wins a coveted award for its AR headset. Finally, an established player in the mobile AR touches up its feature set with an app update.
News: Portal Makes Its Way to the Real World in HoloLens Concept
If you've played the game Portal by Valve before, you've most likely popped one portal onto the ceiling and another directly below it on the floor, dropped your Companion Cube in, and then watched it fall forever. Well, now it has been done in real life, in an actual hallway, not in a rendered world.
News: Leave Notes Around the House with the Holographic D3D Keyboard for HoloLens
In addition to trying to give Pokémon a life on the HoloLens, Sky Zhou, a founding member of mixed reality studio Matrix Inception, won Microsoft's Actiongram Fantasy Contest Quest last month for his video concept on slaying dragons. But fantastical creatures aren't the only thing Sky can whip up on the HoloLens.
News: The World of Horror Just Got Real with the Augmented Reality Game 'Night Terrors'
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
News: Niantic Teases Smartglasses Running Its Popular AR Apps
Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.
NR50: The People to Watch in Mobile Augmented Reality
While the world is only recently becoming aware of its existence, augmented reality has been around in some form or another since the '90s. In the last decade, with the advancement and miniaturization of computer technology — specifically smartphones and tablets — AR has become far more viable as a usable tool and even more so as a form of entertainment. And these are the people behind mobile AR to keep an eye on.
Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
News: Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
Market Reality: North Plans Smartglasses Pop-Up Stores, Adobe Buys Allegorithmic, & Candy Ventures Snags Blippar Assets
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Market Reality: AT&T Invests in Magic Leap, Facebook & Snapchat Continue AR Duel
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects
Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.
News: 3D Sound Could Make Laser Tag the Next Pokémon GO
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.