The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.
It's already been a banner year for mergers and acquisitions in the augmented reality industry, with WaveOptics and Ubiquity6 among the notable companies acquired. Two of the more active M&A players, Snap and Epic Games, continued their respective buying sprees this week with major deals supporting their AR strategies.
The race for the future of AR wearables gained steam this week with several pivotal developments. First, Apple, the subject of numerous reports and rumors regarding its purported AR headset, is reportedly eyeing an in-person unveiling of the device for later this year, rather than introduce it at its upcoming virtual Worldwide Developers Conference, which would usually be as good a time as any to make a big AR hardware announcement.
Snapchat may trail Facebook and Instagram in terms of daily active users, but a new partnership with Samsung may get those innovative AR Lenses onto the mobile devices of a lot more users.
The face tracking of cats and dogs are probably my favorite AR innovations that have come to Snapchat Lenses over the past few years.
When life hands you lemons, make lemonade. At Magic Leap, the lemons are the COVID-19 pandemic, and the lemonade is a new solution for virtual meetings born out of social distancing.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
While the story of augmented reality headset maker Osterhout Design Group has come to an end, the epilogue of its demise continues.
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
This demo made with Apple's ARKit is 13/10 and features a very good boy. Since the ARKit was announced, there have been rumors going around about what it could mean for pet lovers who want to see augmented reality dogs. The popular Twitter We Rate Dogs has created a Good Dogs Game app that lets you have a your own virtual dog, but now Ridgeline Labs have also entered the arena with an ARKit dog game of their own, and it's the best thing I've ever seen.
The total solar eclipse is just a few days a way and everyone is buzzing about it. It will be visible in the US from Oregon to South Carolina with 16.5 million people able to view it.
I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds right up my alley.
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple's ARKit, however, you'll soon be able to locate your friends in a crowd using an app.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Jeep has now jumped on the AR-retail trend with their introduction of the Jeep Compass Visualizer. Customers can now view and customize a Jeep Compass to their liking, all without a real Jeep even present.
In this first part of our tutorial series on making physical objects come to life on HoloLens, we are going to set up Vuforia in Unity.
In response to the flurry of doubtful headlines about Magic Leap today, set off by an unflattering article from The Information, Magic Leap CEO Rony Abovitz released a short blog post quickly detailing what to expect from the company over the next year. The gist comes down to this: big things are happening in 2017.
Now that we've got all of our software installed, we're going to proceed with the next step in our HoloLens Dev 101 series—starting a fresh project and building it into a Holographic application. Then we will output the application to the HoloLens Emulator so we can see it in action.
In recent weeks, Unity has made a few great leaps forward for HoloLens development. These new features will increase iteration speed inside Unity and quickly increase the output of applications in the mixed reality space. Of these new features, let's take some time to talk about Holographic Emulation and why this will do so much for the development community.
If you're in the market for a new tattoo, the biggest hurdle to clear is imagining exactly how it's going to look. It's going to be part of your identity for the rest of your life, so you have to make sure it looks just right—or as your mom probably told you, "Think of what it's going to look like when you're 60."
An accelerometer/gyro goes onto an Arduino board and transmits the angular motion of the skateboard via Bluetooth to a virtual reality game I made for Android phones and Google Cardboard.
Samsung's Gear VR headset is a thing of beauty; unfortunately, it only works with the Samsung Galaxy Note 4. That's where ImmersiON-VRelia's Head-Mounted Displays come in to play. With four different HMD models, we got a hands-on look at "The Go," which is not only affordable (at $125), but also compatible with the majority of Android and iOS devices.
Aside from the most basic functions, most of us are pretty useless when it comes to Photoshop. Yes, we can all add filters, but who wants to see everything in black-and-white or sepia? Why not change a sunflower blue, your hair pink, or your lips purple—without having to spend hours with editing software.
The ability to see the world around you and instantly share that "vision" is something that makes Google Glass great for everyday use. No reason to pull out your phone to show off the amazing sushi plate you were just served—look at it, give a couple of quick taps and voice commands, and boom, your social network is salivating in jealousy.
Magic Leap has some seriously awesome tech behind their augmented reality vision, and has made it a point to add a ton of adrenaline into the industry with a revolutionary focus on 3D layering. Today, they gave the public another glance at how they go about it. The image above displays the complete setup that Magic Leap uses to accurately capture someone's entire facial structure. The associated caption to this image reads: "This is where we study the 22 bones & 43 muscles of the face & head."
