The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Predictably, that led to a bit of an inventory shortage. But now that demand is eased a bit in 2021, Airstream is using augmented reality to sell one of its best vehicles available.
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In the wake of celebrities like Lenny Kravitz making trailer living sexy again, Airstream is banking on that glam cachet along with the continued struggles of pandemic living to bolster its alternative living solution.
Adario Strange/Next Reality
By scanning the code below, you can now put a life-sized version of the Airstream Basecamp 20 (which starts at $39,100, before adding optional features) in your own space and tour its many features.
Since the AR experience is web-based, the immersive tour works on both iOS and Android phones and tablets.
However, navigation is a little tricky: to spin the vehicle you need to drag one finger left to right, to zoom in you need to drag two fingers top to bottom, and to move the entire vehicle you need to point the camera at your new location while simultaneously touch the model with three fingers.
Adario Strange/Next Reality
It takes some getting used to, but the experience is worth the brief learning curve if you're hoping to get a quick taste of trailer life without donning a mask and heading out to a dealership in person.
Cover image via Airstream
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