Next Reality News — Page 38 of 66

News: How 'Ready Player One' Used Microsoft's HoloLens to Help Build Its VR Cinematic Universe

A funny thing happened on the way to the release of the virtual reality epic Ready Player One — augmented reality grabbed a major piece of the spotlight. Specifically, Microsoft's HoloLens.

News: Magic Leap Opens Creator Portal & SDK to Developers

Magic Leap has reached a major milestone in the lead-up to the launch of its Magic Leap One: Creator Edition by opening access to its developer portal and software development kit (SDK) to all developers.

News: AR Startup Avegant Shuffles Leadership, Cuts Staff, Report Says

Augmented reality hardware maker Avegant has reportedly laid off between 20 and 30 employees, with founder Edward Tang returning to the CEO role at the company.

Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty

Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).

News: Apple May Bring TrueDepth Camera to More iPhone Models & iPad Pro This Year, Analyst Says

Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.

News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event

Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.

News: L'Oreal Acquires Leading Augmented Reality Makeup Provider ModiFace

The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).

News: Ex-Magic Leap Employee Files Lawsuit Alleging Shady Hiring Practices

The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.

News: Magic Leap Patent Details Spatial Audio That Changes Based on Users' Head Movements

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.

News: Magic Leap Patent Reveals Plans for Sign Language & Text Translation App

Another piece of Magic Leap's mysterious story has been uncovered thanks to a new patent application revealed on Thursday, March 15.

News: Google Leads $14.5 Million Funding Round for AR Cloud Startup Blue Vision

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.

News: Developer Brings Street Fighter into Real World as Multiplayer Augmented Reality Mobile Game

The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game.

News: Magic Leap's Neal Stephenson Reveals What It's Like to Create Content for the Secretive Startup

Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.

News: 'Walking Dead' AR Game Powered by Google Maps Coming This Summer, Gameplay Footage Released

Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.

News: Google Charts Course for Location-Based AR Apps via Maps API

Franchises left and right are releasing Pokémon Go-style augmented reality games, and Google is making it even easier to churn out the apps.

News: Apple's WWDC Invite Tells Us That 2018 Edition Will Be All About Augmented Reality

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.

News: Capital One Introduces AR Features to Ease the Car-Buying Experience

If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.

News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos

Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.

Apple AR: PGA Tour AR App Lets You Follow Golfers Live on Your Coffee Table

If you're a golf fan who can't attend the Arnold Palmer Invitational in person, you can still follow the next stop on the apparent Tiger Woods comeback tour in augmented reality with an iPhone or iPad.

News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web

In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.

Market Reality: Upskill Fields Funding, Leap Motion Faces Lawsuit & Intel Confronts Challenges of AR Adoption

Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)

News: College Basketball Fans Can Now Celebrate Their School's March Madness Berth in AR via Thyng's App

The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content.

News: No, Bose, Those Aren't AR Glasses You're Hyping, but Nice Try

On Friday, audio giant Bose emerged as the latest, and perhaps the most surprising company to announce that it's planning to release augmented reality smartglasses.

News: Red Cross AR App Takes You Deep into the Life of a Child Plagued by International Warfare

Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.

News: Leap Motion Hit with Patent Infringement Lawsuit from Same Company Suing Meta

Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.

News: Intel Labs Chief Reveals the Secrets to Taking Augmented Reality Mainstream

Because augmented reality is still so new to so many people, there are a number of would-be experts opining online, often repeating basic facts anyone with a spare 15 minutes can find on their own. That's why it's important to point out when someone delivers what could be considered the ultimate cheat sheet for ramping up your AR IQ if you're unfamiliar with the finer points of the space.

News: Cisco & Accenture Lead $17.2 Million Investment Round in Upskill's Enterprise AR Suite

Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.

News: AR Cloud Company 6D.Ai Seeks Developers for Closed Beta of SDK

Augmented reality startup 6D.ai is now accepting applicants for the closed beta of its 6D SDK. While operating in the background on a smartphone, the computer vision platform captures a dense 3D mesh in real time using just the device's camera (such a feat typically requires a depth sensor).

News: DAQRI Expands to the Software Side of Enterprise AR with Worksense App Suite

Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.

News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions

All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).