Next Reality News — Page 11 of 66

News: Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.

News: USA Today Deepens Story on Afghanistan War with AR Experience

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.

News: Android Chrome Browsers Get More WebXR Support via Open Source Platform A-Frame & ARCore

While Apple and Google have paved the way for developers to create web-based AR experiences through their respective mobile toolkits, an open source option has entered the space.

News: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.

Hands-On: Spotify Premium on Magic Leap One Is Futuristic, But Not Quite the iPod of AR

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.

Market Reality: Google Lens Pairs with L'Oreal, 8th Wall Riffs on Pink Floyd, & Magic Leap Delivers Holiday AR

In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.

News: Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.

News: Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

News: Magic Leap Wraps 2019 with Immersive Holiday Experience

The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.

News: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

Market Reality: AR Leaders Predict 2020, Nreal Fights Back, Elon Musk's Vision in AR, & Magic Leap's Boosters

As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.

News: 8th Wall's Web AR Brings Album Art of Pink Floyd to Life

What better band than Pink Floyd, the pioneers of psychedelic and progressive rock, to show the music industry how to reinvent album art for the augmented reality age?

Vision Forecast 2020: AR Execs Weigh in on Recent Industry Milestones & What We Can Expect in the Coming Year

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.

News: Augmented Reality Apps Account for Over Half of the Top 10 Most Downloaded Apps of 2019, Report Says

If there's any lingering uncertainty as to the mainstream viability of augmented reality, a list of the top mobile apps and games of 2019 serves to dispell those doubts.

News: 8th Wall, Amazon Sumerian & Trigger Team Up to Deliver Web AR Promotion for 'Jumanji' Movie Sequel

Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion?

News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

News: Niantic Bringing Buddy Interactions to AR+ Mode in Pokémon GO, Shared Experiences with Other Trainers to Follow

It looks like Pokémon GO players may get a surprise gift from the game's developer, Niantic, this holiday season.

Exclusive: Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.

News: Snapchat Launches Trailer Reaction AR Lens for Tom Cruise Movie 'Top Gun: Maverick'

Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

Market Reality: Google Updates ARCore & Cuts Glass, Star Wars AR in Japan, & Hands-On Magic Leap for Fashion & Voice

After facing reports of financial troubles over the past month, Magic Leap came out swinging this week with a big push for the enterprise segment of AR, including a repackaged Magic Leap 1, a suite of enterprise apps, and updates to Lumin OS and its supporting development ecosystem. Oh, and its AR headset managed to win a starring role in the marketing juggernaut for the forthcoming Star Wars movie.

Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.

News: Snap Brings Custom Materials & 3D Face Mesh to Lens Studio

Snapchat parent company Snap credits its popular augmented reality experiences and its flourishing Lens Studio creator community to its user growth throughout the year.

Hands-On: This Is How Magic Leap's Voice Control Works via the New Lumin OS Update

This week's Magic Leap Lumin OS update contained a number of goodies, including iris authentication, and a way to stream to Twitch from the device.

News: Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.

News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.

News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.

News: Bosch Designs Easy to Deploy Optical System for Smartglasses Makers

With big-name tech companies like Apple and Facebook gearing up to push out their own smartglasses in the coming years, engineering conglomerate Bosch has been working on the optical components that could help the competition catch up.

News: Chinese Smartphone Maker Oppo Previews AR Glasses & Futuristic Hardware Concepts

China-based smartphone maker Oppo is ready to put Qualcomm's latest Snapdragon chips in its latest round of smartphones, but, like Qualcomm, Oppo is also preparing to move on to augmented reality wearables.

News: Facebook Adds New Story Time Content to Portal, New AR Features to Portal TV

Friends and family receiving new Portal devices for Christmas will have some extra stocking stuffers in the form of new AR features.

News: Magic Leap Repackages Developer Tools as The Lab, Publishes Updates to Lumin SDK & Lumin OS, & Previews Magicverse SDK

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.