Next Reality Features — Page 58 of 68

Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR

Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?

News: Magic Leap Experience Lets Golf Fans Meet Jordan Spieth & PGA App Update Brings Pebble Beach to AR

Unless you're one of the world's top golfers, there's a good chance you are not stepping onto the fairways of Pebble Beach Golf Links this weekend.

News: Spatial Launches Tele iPhone App for Casual, Avatar-Based Chats in Augmented Reality

The team over at Spatial isn't done innovating its way through augmented reality in 2020. Just days after adding a mobile option to its groundbreaking Spatial virtual collaboration product, the company is releasing Tele, a new app geared toward more casual, AR-powered video chats.

News: Magic Leap Launches App Creator Grant Program Awarding Up to $500,000 in Funding

On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.

News: Paula the AR Salesperson Is Ready to Take Your Order

German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.

Market Reality: HoloLens 2 Hits Primetime TV, Qualcomm Unveils XR2 Chip, & Magic Leap Tops 2019's Biggest AR Investments

Investment in augmented reality remained robust in 2019. For the third consecutive year, we looked back on the biggest funding deals in the AR industry this week, and a familiar name came out on top.

News: Update — Apple Linked to OLED Maker Investment, but eMagin CEO Says No Cash from Cupertino

Update: Monday, 11 p.m. ET: In a report from Bloomberg, eMagin CEO Jeffrey Lucas has contradicted what appeared to be investor information found in SEC filings that surfaced on Monday. Although Apple is listed among several other investors in the company in filing, Lucas told Bloomberg that Apple is not, in fact, an investor in the company. Offering further clarification, Lucas told the news site that eMagin "listed those companies in the filing because it had discussions with them at industr...

News: Oculus Demos Minecraft for Gear VR, Complete with a Side of Nausea

Since its purchase by Microsoft in 2014, Minecraft has regularly been pushed to new platforms such as Windows 10, Wii U, and Fire TV. In that spirit, Microsoft-owned Mojang has been developing virtual- and augmented-reality versions of the blocky sandbox game.

Market Reality: Magic Leap App Makes Waves, Norm Glasses Push Smartglass Future, & Facebook's Mind-Powered Controllers

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.

News: Magic Leap's New Overture App & Background Music Service Hope to Bring Music into Your AR Workspace

The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.

News: Virtual Faucets Pour Water & Light Fixtures Shine in ARKit Update of Build.com App

Thanks to ARKit, homeowners and apartment dwellers can visualize just about every aspect of their abodes, from furniture and decor with the IKEA Place, Houzz, and Amazon apps to new countertops with Cambria's app and retractable awnings via Markilux.

News: Niantic Teases Smartglasses Running Its Popular AR Apps

Mobile augmented reality gaming pioneer Niantic is chomping at the bit to get games like Pokémon GO out of smartphones and onto smartglasses, and it appears to be taking matters into its own hands.

News: Canon's MREAL S1 Eye-Popping Price Tag Makes HoloLens 2 Look Like a Bargain, Here's the Japanese Device in Action

You only 'thought' the HoloLens 2 was the most expensive augmented reality device on the market. As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we've seen—the Canon MREAL S1.

News: Okularion—Untethered Augmented Reality at Under $300

Last week, a new Kickstarter campaign arrived for a completely untethered, augmented reality headset for under $300 called Okularion. While at first glance, this unit looks very much like a Samsung Gear VR, one thing that sets it apart (aside from being untethered from a nearby computer) is that it does not require a smartphone. Well, that and it's an augmented reality headset as well.

News: Target Focuses on Mobile Web Rather Than App for AR Shopping Tool

While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.

News: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

News: Magic Leap Lifts Curtain on Augmented Reality Experiences for Magic Leap One

In the wake of the smoke from the meticulously orchestrated launch of Magic Leap One, the company has revealed what "leapers" can expect to experience via Lumin OS when their devices arrive between now and the end of the year.

News: Puppetoon Promises to Give Your iPhone the Freedom to Create Augmented Reality Animations

Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.

News: Epson's AR Drone Simulator Lets You Get Your Virtual Wings Before Crashing the Real Thing

With smartglasses designed for navigating drones and an AR drone racing game to its credit, Epson has just added another credit to its pioneering efforts in the AR-meets-drones space with the launch of a drone simulator app.

News: Facebook Portal TV Evolves as Remote Work Device with Zoom & GoToMeeting Support

Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.

News: Crowdfunding Campaign Capitalizes on '90s Nostalgia with POGs Augmented Reality App

If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.

News: Nissan Brings the Force of Star Wars to Its Dealerships with Augmented Reality

The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.

News: Even Magic Leap One's Sample Apps Deliver Augmented Reality Fun — Meet Abductor

Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the Abductor app.

Brief Reality: View Your Home Before Building & Build Cities in Your Home with These ARKit Apps

To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.

News: USA Today Turns to Augmented Reality to Tell the Story of Corruption in Chicago

To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.

Apple AR: You'll Never Have Trouble with Hard-to-Locate Groceries Again

We've all been there. Lost in the supermarket for what feels like hours trying to figure out where the hell the macaroni and cheese is and why it isn't with the rest of the pasta items. The labels at the top of the aisles aren't always helpful or accurate, and items often get misplaced or lost in the masses of food on each shelf. Thankfully, the augmented reality gods have answered our prayers as a new demo shows the future of finding the items you need using Apple's ARKit.

News: Insomniac Games Unveils Seedling Experience for Magic Leap One

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.

News: Google & Actress Tilda Swinton Help CERN Tell the Story of the Big Bang in Augmented Reality

Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.

News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.

Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic

This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.

Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands

If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.

News: Apple Surpasses 13 Million ARKit Downloads Within Six Months, Report Says

A report from app data firm Sensor Tower reveals that more than 13 million ARKit apps have been installed on iPhones and iPads within the first six months since the toolkit launched with iOS 11.

Market Reality: Apple Adds AR Gaming to Arcade, Google Expands Availability of Glass, & Daqri Patents Hit Auction Block

While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.

News: Apple Bets Another $390 Million on AR's Future, Funds Finisar to Increase iPhone X Component Production

In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.

News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors

Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.

News: ANTVR Goes Modular to Shrink the Size & Expand the Field of View of Its AR Headset

China-based virtual reality headset maker ANTVR has decided to enter the augmented reality space, and to do so it's launching its headset on Kickstarter. The company claims that its new Mix AR device has a field of view that surpasses the Meta 2, the HoloLens, and others within a smaller form factor and at a fraction of the price. But there's a catch.