Next Reality Features

News: Challenge Serena Williams in Augmented Reality Tennis via Snapchat's Interactive 3D Bitmoji

With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.

Apple AR: Get a Detailed Look at the Killington Ski Trails Using a 3D Map

One of the latest demos made with Apple's ARKit is a new way of checking out maps, more specifically ski trail maps. When looking at possible ski trails to ride on, it can be difficult to tell what a trail is actually like. However, thanks to ARKit, you can view a 3D, detailed map of ski trails to decide which one is right for you.

Apple AR: Animated Charts Will Make Your Business Meetings More Engaging

It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.

News: Apple iPhone X Users Create Animoji Karaoke, but for Future AR, This Is Bigger Than Singing Pigs & Unicorns

Any sufficiently cool new technology will be immediately repurposed to do something even cooler. Such is the case with Apple's iPhone X and its Animoji feature, which has led to something completely unanticipated: Animoji karaoke.

News: Here's What Magic Leap's Screens Feature Might Look Like

During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.

Apple AR: Use Augmented Reality to Measure Rooms Without a Tape Measure

Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.

News: AR Optics Maker WaveOptics Strikes Alliance with China's Goertek to Produce Smartglasses for Consumers

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose clients include Google, Microsoft, and Sony.

Brief Reality: Don't Drink & Drive, Unless It's in AR

ARKit is a marketer's dream. By providing tools for creating augmented reality experiences on mobile devices, AR apps can now be deployed easily alongside just about any campaign. As expected, we now have ARKit apps pushing wares ranging from automobiles to tequila.

News: Facebook's F8 Badge Shows Developers It's Serious About Augmented Reality

Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.

News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.

News: Google Leads $14.5 Million Funding Round for AR Cloud Startup Blue Vision

The augmented reality cloud and multi-user experiences are shaping up to be one of the hotter areas of augmented reality, and now Google is the latest entity to back these emerging branches of AR.

Apple AR: Fight Zombies Armed with ARKit in ARZombi

While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.

Hands-on: Acer Windows Mixed Reality Dev Kit & Datascape

One thing that I got more and more excited about as we got closer and closer to the Microsoft Build 2017 developers conference was finally learning about the new Acer Windows Mixed Reality head-mounted displays (HMD). Brandon Bray, Principal Group Program Manager at Microsoft, had teased us a few weeks earlier at the Vision Summit event in Los Angeles, California, and said there would be a lot more information at Build. Fortunately for us, he was right.

News: Unity Hustles to Add ARKit 3 Support to AR Foundation

After Apple unveiled ARKit 3 at WWDC on Monday, Unity Technologies wasted little time on ensuring its developers can take advantage of it.

News: Magic Leap One Launch Date Set for 8/8/2018

After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET.

News: Share the HoloLens Experience Through MR Studio ViewPoint from Arvizio

HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.

News: Zappar Extends AR Services to EVRYTHNG IoT Platform

A partnership between augmented reality company Zappar and IoT services provider EVRYTHNG will bring AR experiences to consumers while supplying market data to brands.

News: To Live in Augmented Reality Land

What if everything in life was controlled by augmented reality? Keiichi Matsuda imagines: "The architecture of the contemporary city is no longer simply about the physical space of buildings and landscape, more and more it is about the synthetic spaces created by the digital information that we collect, consume and organise; an immersive interface may become as much part of the world we inhabit as the buildings around us.

News: The Force Is Strong with Star Wars AR Treasure Hunt

A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.

News: Snapchat's Easter Egg Hunt Showcases Potential for Branded Augmented Reality Games

Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.

News: Mixed Reality Tears Complex Data Off the Page & into 3D

If you've ever made graphs and charts, you know it can be a struggle to represent a large amount of data. It's something that just doesn't work very well on a flat surface. In virtual and mixed reality, however, the data can exist all around you.

Have You Seen This?: Secrets of Ancient Egypt Shows the Potential of HoloLens Tourism

A few days ago, I pulled up the Windows Store on my HoloLens and saw a few new applications. One that caught my attention was Oriental Museum, which lets you explore China's Forbidden City, and the other one is very similar free demo app called Secrets of Ancient Egypt by Link Development.

News: Ready or Not, Augmented Reality Is Coming to Fantasy Sports & Dating Apps

It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.

News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.

News: Rokid Glass Gets Major Hardware Update, Unveils Project Aurora Prototype, & Reveals Launch Schedule

Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.

Hands-On: Magic Leap's Create App Is a Powerful Way to Invent Your Own Reality Nearly Anywhere

Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.

News: Pizza Hut Delivery Now Comes with Slice of '80s Gaming via Pac-Man in AR

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.

Have You Seen This?: Oriental Museum App Explores China's Forbidden City on the HoloLens

In this episode of Have You Seen This?, we will look at Oriental Museum by 247 Technology Limited, a free application in the Windows Store for HoloLens. Museum exhibits seem to be a popular theme amongst the demonstrations going up, so let's see how this one looks.

News: Microsoft Remote Assist Now Available for Android in Preview

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.

News: Apple Patents Light Field Cameras That Could Add AR to FaceTime

Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit.

News: Star Wars Holochess Comes to ARKit-Friendly iPhones & iPads

Part of the Star Wars: Jedi Challenges experience that was once exclusive to users of Lenovo's Mirage AR headset is now available to anyone with an ARKit-compatible iOS device.

News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

News: Magic Leap Patent Details Spatial Audio That Changes Based on Users' Head Movements

Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.

News: Mobile AR Won't Be Truly Amazing Until 5G Happens

We don't know exactly what form 5G cellular technology will take, but it intends to bring faster Wi-Fi-like performance to mobile devices. While that'll provide major advantages to lots of connected technology, PC Magazine notes that it could be what augmented and mixed reality needs to become widely adopted.

News: Microsoft FCC Filing Hints That the Wait for HoloLens 2 Is Almost Over

We know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite the trickle of news about the device, we still don't know when.

Apple AR: Step into A-ha's Classic 'Take On Me' Video with ARKit

Augmented reality has produced some incredible innovations that have revolutionized modern technology. From helping with live surgery to changing the game in marketing and businesses. But without a doubt, the most important thing that augmented reality and ARKit has ever brought us is an AR version of A-ha's iconic "Take On Me" video.

News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.

Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses

Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.

News: KLM Packs AR Suitcase into iPhone App to Help Passengers Check Luggage

Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.

News: Google Prepares to Ship Web-Based AR Support in Chrome 81

Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR.