"Unfortunately, no one can be told what the matrix is, you have to see it for yourself." That's the line just before Morpheus gives Thomas Anderson (aka Neo) the red pill, finally opening his eyes to the tapestry of code that has veiled his eyes for his entire life.
We've been so worried about volumetric scans possibly robbing celebrities and performers of their agency and right to control their image that, somewhere along the way, we forgot that scans may not always be necessary to produce passable holographic performances.
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Sports technology company Form is testing the waters for augmented reality wearables with a product aimed at a very specific user group.
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
If you're someone who loves to read, you've probably read a book that made you want to hop into the story and live in the world that wasn't your own. Reading has a way of letting us escape into other worlds and experience things that we normally wouldn't be able to. Augmented reality is similar in that way. Which is why it makes sense that the two would be combined to create an incredible, immersive new way of reading.
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
Asobo Studios, one of the first companies to partner with Microsoft on HoloLens development, is applying their expertise towards building applications for various business verticals through their internal HoloForge Interactive team.
The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...
Sure, Microsoft has mostly marketed its HoloLens headsets towards enterprises and developers, but we learned this week that, like every other tech giant, the company is working on a consumer-grade AR wearable. Speaking of consumer smartglasses, Apple made another strategic investment this week that has implications for Apple's AR future.
Pokémon GO, the biggest augmented reality sensation ever, broke app store records this opening weekend. But it also did something even more important: it gamified physical activity.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Fan favorite Transformer Bumblebee returns to theaters on Friday in a spin-off of the film franchise, so Paramount Pictures is bringing the car-robot back into the homes of fans via augmented reality.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple's ARKit, however, you'll soon be able to locate your friends in a crowd using an app.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Just as the augmented reality industry grows, so too does the segment dedicated to creating experiences for the tools becoming available.
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
The long wait is over — the best augmented reality device on the planet is finally available.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
As the opening act to the grand unveiling of the long-awaited HoloLens 2 at Mobile World Congress Barcelona on Sunday, Microsoft showed off the standalone Azure Kinect time of flight sensor, which also happens to supply the improved human and environmental understanding capabilities of the next-generation augmented reality headset.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Augmented reality is becoming a slam dunk for sports entertainment, as leagues, their teams, and their broadcast partners have been quick to adopt AR.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand when I got to visit the offices of Meta, the startup that produced the Meta 2 augmented reality headset.
On Tuesday, at Google's I/O developer conference, the company announced a huge update to its ARCore augmented reality toolkit that matches the latest features of ARKit, and surpasses Apple's AR platform via support for shared experiences.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
On Tuesday, original design manufacturer (ODM) Flex used the CES spotlight to help introduce a smartglasses reference design aimed at companies interested in bringing their own enterprise AR headsets to market.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
Osterhout Design Group just announced the upcoming release of the newest addition to their smartglasses lineup, the R-7HL, short for R-7 Hazardous Location. ODG worked directly with customers who work in extreme environments to come up with a durable solution that fits their needs; These smartglasses can not only survive but function well in many areas that would otherwise be considered too harsh for augmented reality tech.
When I first started with HoloLens development last April, one of the first things I created was a window. The purpose of that window was to be attached to a wall and give the illusion of being in a different space—an effect that is often referred to as a "magic window" effect by developers. My goal was to create the feeling of being in the penthouse of a skyscraper, and it's one that I hope to get back to working on soon.
Every day the young world of mixed reality is creating new ways for people to work with with computers. We are looking for, and finding, new ways for these head-worn computers to understand what we tell them. Sometimes it is with our hands, sometimes it is where we turn our head, sometimes it is what we say. In the case highlighted below, it's where we walk.
