Next Reality: Page 2

When Vivo revealed its new mixed reality headset — simply named Vivo Vision — it didn't just debut a new device. It kicked open the door to a market that, until now, has been heavily dominated by two tech giants: Apple and Meta. The Vision clearly draws inspiration from Apple's Vision Pro (very clear, in fact) — right down to its sleek ski-goggle silhouette and gesture-based interface — but it's more than just a copycat play.As someone who has followed the evolution of AR and VR for years, I...

Virtual reality isn't just a futuristic dream anymore — it's a thriving industry on track for massive expansion. According to recent projections, the global VR market is expected to grow by a staggering $339.29 billion between 2025 and 2033, with a compound annual growth rate of 27.3%. That's not just a small bump — it's a sign that VR is cementing itself as a major player in gaming, business, healthcare, and beyond.

The competition to secure the top slot in the smart glasses space is now in full swing, with Facebook challenging Snap's Spectacles and Amazon's Echo Frames with its own collaboration with Ray-Ban called Stories.

Away from the hype around Facebook's smart glasses, the high-end fascination with the Microsoft HoloLens, and the unending rumors about Apple's AR wearable is the small but powerful darling of the enterprise AR world — Vuzix.

The beginning of autumn has delivered a number of new augmented reality developments, and we're on top of it.

For decades, Super Bowl ads have been used as a launching platform for new products, devices, and even technologies. In Super Bowl LIX, it took center stage in the exploding AI space.

The team at NASA is in full mission preparation mode as they prepare to send a new team to the moon for the first time in decades via the Artemis program in 2024.

Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person.

We usually focus on augmented reality here, but when something important in VR happens, we highlight it as part of the overall immersive computing story.

One of the most iconic architectural landmarks on the planet, the Arc de Triomphe in Paris, France, will become a part of augmented reality history thanks to a new project from Snap.

"Unfortunately, no one can be told what the matrix is, you have to see it for yourself." That's the line just before Morpheus gives Thomas Anderson (aka Neo) the red pill, finally opening his eyes to the tapestry of code that has veiled his eyes for his entire life.

The art of creating Snapchat Lenses is really only the beginning of the augmented reality experience on the social media platform.

The enterprise-focused category of augmented reality doesn't often get the headlines due to its relatively sedate profile as a mostly factory floor and training-based tool.

The year leading into fall is turning out to be packed with a flurry of augmented reality activity. Most notably, TikTok is adding another major weapon to its AR arsenal. Also on deck are the powers of Hollywood horror in the form of an innovative approach to AR marketing that uses sounds.

The initiative known as Project Aria has been the focus of curiosity around Facebook's augmented reality plans ever since Mark Zuckerberg revealed the device around this time last year.

The Chinese short-form social media giant known as TikTok is getting into an increasingly crowded and competitive space: augmented reality effects tools.

The battle for augmented reality and social media supremacy starts with the people working behind the scenes, and this week Snap pulled off a telling win that could indicate a shift in the AR space.

The emergence of Microsoft's HoloLens 2 as a cutting-edge US Army tool has focused a spotlight on the marriage between augmented reality and the military.

Facebook's earnings calls are generally focused on numbers—revenue and user growth.

The Lens Studio community, now made up of more than 200,000 creators, has generated some impressive augmented reality effects in the last few years. Amazingly, the groundbreaking Lenses for Snapchat continue to come, often from the internal AR team at Snap.