Next Reality Features — Page 35 of 68

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T

Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.

Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves

Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.

Market Reality: US Army Chooses Microsoft Over Magic Leap & Niantic Puts Its Money on Consumer Smartglasses

The recent announcement of a $480 million US Army contract awarded to Microsoft over Magic Leap for supplying 100,000 augmented reality headsets shows just a how lucrative the enterprise (and government) sector can be for AR.

News: Google, Amazon, & More Invest $28M in Nerve-Tapping Technology from CTRL-Labs

New York-based startup CTRL-Labs has closed a $28 million Series A round of funding from Google parent Alphabet's GV and Amazon's Alexa Fund, among others, for its next-generation neural interface technology for AR/VR and robotics.

News: vTime Brings Human Interaction to Virtual Reality

One of the major criticisms of virtual reality, and much modern technology in general, is the antisocial nature it creates. But vTime wants to overcome the isolating nature of VR headsets with a virtual hangout space for you and your friends.

News: This App Takes Eyebrows from Bushy to Blessed via Augmented Reality

Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.

Apple AR: Get Up Close to Our Solar System Using AR

Our universe has never been closer thanks to Apple's ARKit. YouTube user Jenil Kansara has been playing around with ARKit features and created a solar system in his room.

News: HTC's Cryptic 'for U' Tweet Could Signal a Move into Augmented Reality

Earlier this week, a mysterious tweet appeared on the HTC Twitter account of a picture containing the letter "U" topped with a tiny "for" and the date "01.12.2017" at the bottom. It is a pretty solid teaser, but for a company that has had a solid year with their Vive virtual reality headset, and all of the other technological appendages they have, it seems a bit ominous for them.

Hands-On: Snap's Non-Creepy, Fashionable Spectacles Wearable Camera Proves We're Ready for Mainstream AR Smartglasses

The year 2018 was a rough one for Snap, the company behind the Snapchat app and the Spectacles wearable camera device. From executive departures to reports of slowed user growth, the company that once spurned Facebook's multibillion-dollar advances is now facing a moment of truth as it stares down its uncertain future.

Market Reality: The Year in AR — HoloLens 2, Magic Leap's Rocky Ride, Apple's Future, & AR Startups Under Pressure

When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.

Apple AR: Lowe's Builds Pair of AR Apps with ARKit

Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.

News: Leap Motion Hit with Patent Infringement Lawsuit from Same Company Suing Meta

Patent holder Genedics, LLC has filed a legal complaint alleging that hand-tracking startup Leap Motion is infringing on its intellectual property.

News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.

News: Bill Gates-Edited Time Magazine AR Cover Works on Apple's iPhone, Skips Microsoft's HoloLens

It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.

News: Unity 5.5 Is Out Now & Officially Supports HoloLens Development

Microsoft and Unity have been working closely to make sure that HoloLens and Windows Holographic are supported closely with the popular game engine. Unity released a special HoloLens Technical Preview version earlier this year based off of Unity 5.4, but the update today of the main Unity app, version 5.5, has all those Holographic enhancements built right in.

News: Startup Asteroid Aims to Reinvent the Human-Computer Interface with Augmented Reality Software & Hardware Kit

Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.

News: Microsoft HoloLens Art Project Turns New York into an Undersea Dystopia

The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.

Apple AR: iPhone X Face-Masking App Gives New Meaning to 'Incognito Mode'

Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.

News: Augmented Reality Turns Rock Climbing into a Real-World Video Game

Augmented reality (AR) generally exists through the lens of our smartphones as information layered on top of what the camera sees, but it doesn't have to. Developer Jon Cheng worked with an indoor climbing facility in Somerville, Massachussetts, called Brooklyn Boulders, to turn rock climbing into a real-world video game where participants compete in a time trial to hit virtual markers on the wall.

News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival

For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.

News: The Future of Gaming Is Robots Blasting Through Your Living Room Walls

Developers across the U.S. and Canada have started getting their augmented reality headset packages from Microsoft, and so far, everyone's raving about one gaming experience that shatters all doubts of just what the HoloLens can do... RoboRaid.

News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

Apple AR: Make Song Lyrics Flow Right Out of Your Speakers with This iPhone Augmented Reality App

So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.

News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album

On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.

News: This Augmented Reality Panda App Uses the Voice of Kristen Bell to Teach Kids About Nature

What's black and white, sounds like actress Kristen Bell, and is standing in your living room talking to your kids right now? Don't worry, that's just Genius the Panda, an augmented reality character from the Yakables app for iPhones and iPads.

News: Face Swapping Is Just Nuts

By now, you've likely used or have seen friends and family use Face Swap Live on their phones. It's a fun little app for iOS (and soon to be Android) that harnesses current tech to—you guessed it—swap faces.

News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.

News: Surface Studio & HoloLens Used Together in New 3D Detailing & Visualization Tool

An interesting new use-case for the Microsoft HoloLens appeared in a YouTube video from Washington-based DataMesh last month. In it, you can see the HoloLens working in conjunction with the Microsoft Surface Studio, Surface Dial, and Surface Pen for 3D model detailing and visualization in real time.

News: Snapchat Continues to Find Fun New Ways to Turn Ads into Enjoyable Experiences

Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.

News: Nreal Collaborates with Qualcomm & Deutsche Telekom to Build Prototype Enterprise AR App

As a frequent collaborator with Qualcomm, it would be kind of weird if Nreal didn't have something new to unveil at this week's Snapdragon Summit.

Have You Seen This?: Mind Mapping in 3D with the HoloLens & Holo Mind

In the world we live in now — a world of complete data overload — new ways to sort through that data moves well past "nice-to-have" and firmly into the needs category. Mind mapping has been one tool that allowed someone to break down large problems into like components and help visualize the problems in different ways. Now thanks to Data Experts gmbh's Windows Store release Holo-Mind, we can do that in 3D on the HoloLens.