Next Reality Features — Page 29 of 68

News: Microsoft's HoloLens Is Going to Transform How We Do Work

Mixed reality headsets have limited hardware capabilities and naturally imprecise interfaces. While that works just fine for games and entertainment, can they actually function as a tool for productivity?

News: Snapchat Claps Back at Facebook by Letting Users Create Custom AR Lenses with Lens Studio

On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.

News: Facebook Brings Augmented Reality Ads to Its News Feed

Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

News: The Scaling Ratios Every HoloLens Dev Should Know for Clean Text in Mixed Reality

Designing for mixed reality, especially for the HoloLens, can present unique challenges. Dong Yoon Park, a Principal UX Designer at Microsoft with a passion for typography, recently gave a talk to the Windows Holographic Users Group Redmond (WinHUGR) about the pitfalls he ran into trying to convert what started out as a 2D iOS app 5 years ago to the newer 3D Holographic frontier with Unity.

News: Amazon Sumerian Now Available to Anyone Who Wants to Create AR & VR Apps

Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.

News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy

If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.

News: Google Expands ARCore to More Android Devices, Adds iOS Support

The roster of handsets supporting Google's augmented reality toolkit now includes 46 Android models as well as support for ARKit-compatible iPhones and iPads.

Exclusive: Nreal Fires Back at Magic Leap with Motion to Dismiss Trade Secrets Lawsuit

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.

News: Scandy Gives Tango Owners a Taste of 3D Scanning

Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.

News: Vuzix Begins Accepting Pre-Orders for Blade Developer Kits

Just weeks after previewing its smartglasses in a pair of videos, augmented reality hardware maker Vuzix announced on Friday that pre-orders are open for Vuzix Blade developer kits.

News: AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.

News: Magic Leap Adds Mobile Carrying Case to Its Arsenal of Augmented Reality Gear

It took a while, but one of the most anticipated Magic Leap One accessories is finally here. Magic Leap has quietly added the official Magic Leap One carrying case, which we previewed last year, to its website.

Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood

While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.

News: Apple Design Chief Jony Ive's Exit Offers Another Clue About Company's Rumored Augmented Reality Smartglasses

A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.

News: The Lynx Mixed Reality Headset Will Be the First Qualcomm Snapdragon XR2 Device — Arriving This Summer

The first headset running on the Qualcomm Snapdragon XR2 chipset from an original equipment manufacturer is official.

News: Nreal Banks $15 Million in Funding to Produce Fashionable Smartglasses with Plane Detection & Object Recognition

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.

News: China's AR Showdown: How Rokid's New Vision Compares to Nreal

Ever since China's Nreal unveiled its Light smartglasses at CES two years ago, an army of look-alikes have emerged from the Asian nation.

News: New Training Simulation Concept Enables Safe Crane Operation Through HoloLens

A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.

News: DreamWorld AR Launches DreamGlass Air, a Lightweight Private Theater Screen for Your Mobile Devices

The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.

Brief Reality: Blippar Delivers ARcade for M&M's Promotion

Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.

Dev Report: Photogrammetry Could Be Far More Accessible with Unity's New eBook

3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at the very least, or often times buying final models that don't quite fit their needs.

News: Volvo Takes Showrooming to the Next Level with a HoloLens

While the early stages of any new technology always seems amazing because of the utilitarian, almost altruistic software concepts it inspires, mixed and augmented reality will still see its fair share of corporate apps. That might be a good thing, however, as Volvo's plan goes past general information and advertising to make a truly helpful tool for prospective car buyers.

News: Snapchat Lays Up Lens Studio Experience for Nike's Jordan Brand at NBA All-Star Weekend

Nike and Snapchat, having already reigned triumphant with its viral augmented reality ad featuring Lebron James, are teaming up with another basketball legend at NBA All-Star Weekend

News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.

News: Epic Games Files Legal Action to Stop Augmented Reality Startup Nreal from Using Name in the US

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.

News: The Magic of Magic Leap's Hardware — Here's What We Know

It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slightly different kind of a tease. To demystify this new product, we here at Next Reality decided to put together what we know about the hardware.

News: Design Your Dream Room with Pottery Barn's New Augmented Reality App

Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.

Market Reality: Magic Leap Captivates Developers & Settles a Lawsuit, While Avegant Undergoes a Shakeup

This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.

News: Magic Leap CEO Teases Secret New AR Virtual Meetings App Called 'C3' Being Used Internally

The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.

News: Apple Highlights Augmented Reality's Role in Its Future with Dedicated Page on Its Website

Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.

News: Google Challenges Leap Motion with FCC Approval of Gesture Recognition Alternative

The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.

News: Meta's Optical Expert Delivers AR Reality Check via TED Talk, & Takes a Few Veiled Swipes at Magic Leap

Publicly, things have been pretty quiet over at Meta, the augmented reality headset and software startup based in Silicon Valley. But that doesn't mean that the company doesn't have a few strong opinions about the state of AR in 2018.

News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

News: Mimesys Combines Mixed & Virtual Reality Holoportation Capabilities into One Solution

Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual reality, with the HTC Vive and a Kinect, and mixed reality, with the HoloLens, to allow the users to have virtual meetings from anywhere in the world as though they are in the same room.

News: Flow Immersive Launches Magic Leap Augmented Reality Data Slideshow App That Puts PowerPoint to Shame

Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.

News: Apple's WWDC Invite Tells Us That 2018 Edition Will Be All About Augmented Reality

Historically, Apple loves to drop hints about its major upcoming events through clues included on its invitations. Those invites usually require a good bit of deciphering to connect the dots, but in the case of Apple's upcoming Worldwide Developers Conference (WWDC) 2018 invite, the topic is immediately obvious: it's augmented reality.

Video Roundup: Look at These Great Examples of What the ARKit Can Do on Your iPhone

Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads.