You can almost detect the collective breath-holding of the augmented reality industry as it waits for Apple's inevitable entry. A new Apple wearable built with augmented reality technology is likely the device that will finally make the smartphone take a backseat.
Opinion: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout. Here's Why
On Monday, Apple unveiled its Apple Card, the company's boldest move yet toward becoming a truly mainstream mobile payments company. And the product has vast implications for our augmented reality future, some of which may not be immediately obvious to many.
The Apple rumor mill is getting its first real workout of 2019, and this time the whispers are more exciting than usual.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
As we predicted earlier this week, the focus has already begun to move from Magic Leap back onto Apple's rumored augmented reality smartglasses. The latest credible whispers come from none other than longtime Apple-focused analyst Ming-Chi Kuo.
After years of rumors, we got our Apple Watch, and we have our anniversary iPhone, so now everyone has moved on to a new Apple rumor obsession: Apple smartglasses. And, in keeping with Apple rumor tradition, we're getting some pretty imaginative ideas of what the next big Apple product might look like.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you.
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.
News: Apple Opens App Accelerator in China, Move Could Sway AR Developers Focused on Android Smartglasses
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
News: Apple Design Chief Jony Ive's Exit Offers Another Clue About Company's Rumored Augmented Reality Smartglasses
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.