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Marketing

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Oct 28, 2019

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.Surprising recent commuters at bus stops in Los Angeles and New York, outdoor media compa ...

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Oct 21, 2019

Best known for its mobile phones and television sets, South Korea's LG has had a quieter presence in the US compared to the country's homegrown efforts.Now, the company is leveling up its augmented re ...

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Oct 14, 2019

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.On Monday, to promote the release of Maleficent: M ...

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Oct 12, 2019

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.If you ...

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Oct 11, 2019

The landscape of augmented reality marketing is growing by leaps and bounds nearly every month, with Hollywood and the cosmetics industry leading the way.But increasingly, the alcohol industry is comi ...

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Oct 7, 2019

The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has ...

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Oct 3, 2019

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.On Thursday, BoxyCharm, a cosmetics subscription service, ...

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Sep 5, 2019

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.Count Puma as the latest brand to pump up the customer experience in its stores with augmented reali ...

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Aug 28, 2019

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multipla ...

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Aug 19, 2019

He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.The artist's latest album, called I Wanna T ...