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Marketing

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Jun 12, 2018

Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.The first sponsored Snappabl ...

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May 7, 2018

With the theatrical premiere of Deadpool 2 less than two weeks away, the hype train for the sequel to 2016's surprise R-rated hit is gaining steam, and augmented reality is on board for the ride.The m ...

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Apr 25, 2018

Do you see a red door and wonder if it might be a good idea to paint it black? You could"ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retaile ...

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Apr 25, 2018

Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.An ...

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Apr 18, 2018

Fast-casual burger restaurant Bareburger expects to soon replace all of its paper menus with 3D models of its burgers and other items rendered in augmented reality, but for now, the company is prepari ...

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Feb 19, 2018

The Microsoft HoloLens has a fairly passionate, yet relatively small group of users pushing the developer-centric device forward, mostly spreading the word about the device through word of mouth and m ...

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Feb 5, 2018

After pouring out $10 million for 60 seconds of Super Bowl advertising time, Doritos and Mountain Dew continued their Sunday marketing binge on Snapchat.For their spot during the game, Doritos and Mou ...

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Jan 22, 2018

Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.With the Living Wine Labels app ...

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Dec 12, 2017

Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven' ...

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Nov 28, 2017

Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.Claiming a first among the jewelry market, Kay Jewelers has launched a Sponsored Lens that lets Snapchatters vi ...