Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.After webbing up a web-based augmented reality experience ...
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.On Monda ...
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.Japan's arm of fashion retailer H&M and Disney are using the device to pr ...
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promoti ...
As far as HBO is concerned, it's not augmented reality — it's Snapchat.The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptati ...
Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over ...
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accompli ...
All Kohl's wants for Christmas is Snapchat augmented reality.In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to ...
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.On Thursday, the Snapchat app for iOS and Android ...
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current c ...