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Market Reality

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Jun 21, 2019

The enterprise sector is where the money is for augmented reality at the moment, and remote assistance apps are the go-to app for many enterprise customers. We took a look at the leading apps and plat ...

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Jun 14, 2019

During the recent Augmented World Expo (AWE), we had a chance to try out the Lenovo ThinkReality A6 AR headset. Unfortunately, the experience was all downhill from there.Meanwhile, Vuzix continues to ...

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Jun 7, 2019

While Apple's smartglasses development reportedly moves forward behind-the-scenes, the company continues to build on its AR software foundation in its mobile ecosystem with further iterations to its A ...

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May 31, 2019

The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.However, this year, some of the big ...

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May 24, 2019

After a rough run of news, smartglasses maker North still has the confidence of investors, as evidenced by its latest round of funding.Speaking of smartglasses, Google will continue to court businesse ...

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May 23, 2019

Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.Meanwh ...

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May 10, 2019

As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future ma ...

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May 3, 2019

Developers in the augmented reality industry got a lot of love this week.While Microsoft is marketing the HoloLens 2 toward the enterprise segment, the company is still working hard to give the indie ...

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Apr 26, 2019

As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of ...

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Apr 19, 2019

Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated techno ...