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AR Business, Investments & Executive Moves

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Feb 12, 2019

While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.Casa ...

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Feb 11, 2019

The recent pitfalls and media fallout hitting Facebook hasn't stopped the social media giant from looking to the future.On Friday, the company revealed the acquisition of visual search startup GrokSty ...

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Jan 30, 2019

Augmented reality startup Nreal was a hit at this month's CES event, with some even calling the device a worthy challenger to the Magic Leap One.However, the company's path to success in the US may no ...

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Jan 16, 2019

Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and a ...

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Jan 16, 2019

With Pokémon GO as its cash cow and the forthcoming Harry Potter: Wizards Unite and Niantic Real World Platform promising future revenue streams, Niantic has convinced investors to bet on its flavor o ...

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Jan 15, 2019

In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.The latest in a str ...

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Jan 12, 2019

The week of the annual Consumer Electronics Show is supposed to be filled with good news for the augmented reality industry as AR headset and smartglasses makers show off their new wares.Alas, as CES ...

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Jan 11, 2019

Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is rep ...

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Jan 9, 2019

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream custo ...

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Dec 28, 2018

Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively ...