While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.On Wednesday, YouTube rolled out its fi ...
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.On Wednesday, the game maker's ...
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the ...
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.Don't Miss: YouTube App Let ...
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.To promote the pending release of Spider-Man: Far From Home on July 4, Sony Picture ...
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.Starting on Thursda ...
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.Yet, here we are, with Gucci adding an augmented reality tr ...
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.For its latest promotion, Netflix has summone ...
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platform ...
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.On Monday, Snap ...