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Market Reality

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Apr 12, 2019

Just when we thought the AT&T partnership with Magic Leap wouldn't really take off until the latter launched a true consumer edition of the Magic Leap One, the dynamic duo jumped into action this week ...

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Apr 5, 2019

To borrow from the canon of Game of Thrones, what is dead may never die. And while the Meta Company that we knew this time last year is no more, the patent infringement lawsuit filed against the compa ...

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Mar 29, 2019

They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into sel ...

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Mar 23, 2019

While Magic Leap turned heads at the Game Developers Conference with AR experiences at the Unity and Unreal Engine booths, news broke that the company was the winning bidder for ODG's patents.Speaking ...

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Mar 15, 2019

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.Nreal con ...

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Mar 8, 2019

While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses ...

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Mar 1, 2019

On Sunday, Microsoft did what everyone expected the company to do by unveiling the long awaited HoloLens 2.Its main competitor in the AR headset space, Magic Leap, responded with a flurry of announcem ...

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Feb 23, 2019

The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.With barely a mention of augmented reality throughout its annual unveiling of the Galaxy S line of smartp ...

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Feb 16, 2019

The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafe ...

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Feb 8, 2019

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.For Magic Leap, content comes in the form of the delivery of the Madefire immersive comics app. ...