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Market Reality

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Aug 30, 2019

While Magic Leap doesn't yet have a consumer edition of the Magic Leap One, that hasn't stopped AT&T from building apps for mainstream audiences for the headset.Elsewhere, startup 6D.ai, a company tha ...

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Aug 23, 2019

Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what the ...

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Aug 16, 2019

This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Comp ...

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Aug 9, 2019

Developers and enterprise customers chomping at the bit to get their hands on HoloLens 2 may not have to wait much longer, as Microsoft passed one of the remaining hurdles needed to release their new ...

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Aug 2, 2019

When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real pr ...

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Jul 26, 2019

Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against ...

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Jul 19, 2019

The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gain ...

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Jul 19, 2019

This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware ...

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Jul 5, 2019

The future of smartglasses for consumers seems ever dependent on Apple's entry into the market. Coincidentally, the exit of Apple's long-time design chief Jony Ive has shed some light on that eventual ...

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Jul 1, 2019

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate ...