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Apr 8, 2021

Throughout the COVID-19 pandemic, Facebook enjoyed a boost in sales of Portal, its smart video cameras with AR effects, as social distancing became the norm.Now, with the pandemic continuing despite t ...

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Mar 18, 2021

While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans ...

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Jan 28, 2021

As Apple, Google, Snap, and Facebook wrestle for positioning to lure developers and creators to build augmented reality experiences for their respective tools, Facebook is looking at a learning approa ...

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Jan 13, 2020

What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?That's exactly what's in play with a new Instagram filter that ...

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Jan 3, 2020

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.This time around, content creator Arno Partissimo has brew ...

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Dec 31, 2019

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.Taking a page from the enchanted book attraction at the Sorcerer's ...

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Dec 16, 2019

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.But, on Monday, fashion brand Christian Dior took a diff ...

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Nov 25, 2019

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.On Monday, the company released version 76 of Spa ...

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Nov 15, 2019

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy.This week the company launched its first Instagram filter, called Holijoy, delivered like an early Chris ...

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Nov 5, 2019

Despite the fact that over 600,000 Snap Lens filters have been created since Lens Studio debuted in 2017, and Facebook is reporting that more than a billion users have interacted with its Spark AR fil ...