nextreality_01.png

AR Business, Investments & Executive Moves

Article cover image
Jan 29, 2020

This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic ...

Article cover image
Jan 24, 2020

Whenever a new Apple event invite arrives, the entire tech industry begins tearing the invite's graphics apart in a bid to decipher what the company may be planning on releasing in the coming weeks.Th ...

Article cover image
Jan 24, 2020

Is the augmented reality magic fading down in Plantation, Florida?That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Le ...

Article cover image
Jan 20, 2020

People fundamentally distrust magicians. And they should. The illusions they proffer are just that, illusions meant to astound rather than tangible interactions and results that have weight and meanin ...

Article cover image
Jan 15, 2020

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. ...

Article cover image
Dec 19, 2019

The year 2019 was filled with all the normal peaks and valleys of the tech business cycle, but this year was particularly important in a space as relatively young as the augmented reality industry.Wha ...

Article cover image
Dec 17, 2019

In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.Documents detailing the motion were filed on Monday with th ...

Article cover image
Dec 10, 2019

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers.On Tuesday, the company announced a new name for ...

Article cover image
Dec 10, 2019

It's safe to say that we can call the annual ranking of AR investments a holiday tradition at Next Reality.Following our 2018 and 2017 editions of the biggest AR investments, we've expanded the list t ...

Article cover image
Nov 21, 2019

After entering into settlement talks with Epic Games over the gaming giant's trademark challenge, Nreal is now ready to open up the floodgates to potential early adopters in the augmented reality spac ...