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AR Business, Investments & Executive Moves

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Dec 18, 2018

Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.On Monday, Blippar confirmed via a blog post that it has entered ad ...

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Dec 17, 2018

When wearables startup North officially unveiled its Focals smartglasses in October, the stylish frames strongly resembled, in form and function, Intel's canceled Vaunt smartglasses.Now, North's Focal ...

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Dec 14, 2018

Although Niantic is already an augmented reality startup unicorn thanks to the success of Pokémon GO, the company has reportedly captured yet another round of funding.Citing sources close to the matte ...

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Dec 11, 2018

The team at Magic Leap just got a millennial-style boost with the announcement that financial news network Cheddar is coming to the Magic Leap One.Cheddar CEO Jon Steinberg revealed the news in a surp ...

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Dec 11, 2018

Augmented reality optics maker WaveOptics has just infused its operations with a fresh round of funding to facilitate its objective of bringing consumer-grade smartglasses at a $600 price point to mar ...

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Dec 6, 2018

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.Chief marketing officer Brenda Freeman and chief business officer Rachna Bh ...

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Nov 30, 2018

The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from s ...

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Nov 28, 2018

WaveOptics, makers of diffractive waveguides, has inched closer toward getting products featuring its technology to market through a production partnership with a consumer electronics company whose cl ...

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Nov 28, 2018

Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own arti ...

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Nov 21, 2018

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any ...