During its third-quarter earnings call, Apple CEO Tim Cook said that "AR is going to change everything."At Amazon, that change occurred in the form of a new tool that could truly democratize AR develo ...
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these comp ...
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launc ...
Market Reality: Techstars Sees Easing the Cognitive Load as Killer AR App for Enterprise & Consumers
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.As an accelerator and investor, TechStars has raised nearl ...
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for ...
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.If you're looking for the race to be the "Cardboard for ...
The launch of the latest line of iPhones came and went without major revelations for advanced AR hardware other than the next iteration of processors and cameras.The reaction to the new iPhones from A ...
Every year, football fans get excited about the next crop of blue chip prospects joining their teams, from five-star high school recruits graduating to college to first-round rookies drafted into the ...
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.Meanwhile, several companies supplying components and technology ...
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansi ...