News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
The release of Unity 5.6 brought with it several great enhancements. One of those enhancements is the new Video Player component. This addition allows for adding videos to your scenes quickly and with plenty of flexibility. Whether you are looking to simply add a video to a plane, or get creative and build a world layered with videos on 3D objects, Unity 5.6 has your back.
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.
News: NASA Integrates Microsoft HoloLens into Regular Maintenance Operations on International Space Station
As NASA nears the launch of another mission to the Moon in 2024, and a subsequent mission to Mars in the 2030s, augmented reality is increasingly being woven into the normal space operations to test various capabilities.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
While autonomous vehicles are almost assuredly the future of personal transportation, we are likely many years from seeing self-driving cars become as ubiquitous as manually-driven ones, as the auto industry has a myriad of government regulations and other constraints to contend with. Until then, augmented reality is looking like the next big thing in automotive technology.
News: 10 Remote Collaboration Apps for HoloLens, Magic Leap, & Mobile That Can Substitute for in-Person Meetings
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.
News: The Best Marvel Movie Scenes Featuring Augmented Reality Concepts That We Might Use in the Near Future
Over the past decade, Marvel Studios has been a dominant force at the box office, raking in more than $21 billion dollars. Averaged out over that span of time, the yearly earnings of those movies outweigh the gross domestic product of some countries.
Market Reality: Microsoft Intros HoloLens 2 Variant, Canon Sets High Price for AR Headset & Apple AR Rumors Re-Emerge
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
The most viral internet cat of the moment is a virtual kitty trapped in a billboard in the Shinjuku district of Tokyo, Japan.
Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
If there is a major blind spot in the AR space in 2019, it's the impact that blockchain technology will eventually have on the software distributed in AR clouds.
Whether you're a veteran augmented reality developer looking for a quick access point to add a new platform to your arsenal or just getting started with your first AR head-mounted display, get ready to start developing for the Meta 2.
Don't let the lack of owning a HoloLens stop you from joining in on the fun of creating software in this exciting new space. The HoloLens Emulator offers a solution for everyone that wants to explore Windows Holographic development.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
News: Microsoft Mixed Reality Capture Demonstrates the Future of Music Videos via Volumetric Capture
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
At its annual MAX event kicking off on Monday in Los Angeles, Adobe gave the audience a new preview of its forthcoming Project Aero augmented reality authoring tool during the keynote presentation.
Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!
Deaf people primarily communicate through sign language, so understanding spoken languages can prove challenging. To bridge that gap in communication, the HoloHear team built a mixed reality app at a Microsoft HoloLens Hackathon in San Fransisco that translates the spoken word into sign language.
News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
Images captured by Microsoft's next generation Kinect depth-sensing camera that will facilitate augmented reality experiences in the next version of the HoloLens and give computer vision to untold multitudes of connected devices in enterprise facilities, have made their way into the wild.
If you've gone anywhere near a television in the US in the last 48 hours, you've probably seen some of the reports of Hurricane Florence and its devastating wind and rain making its way toward the Carolina coast.
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
Old school media stalwart The New York Times launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.
Luxury automaker Mercedes-Benz has joined the growing list of automakers adopting augmented reality to provide an assist to its manufacturing operations, in this case, via the Microsoft HoloLens.
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.